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Sponsor Moonlight Otaku Nights

Anikura for the otaku and EDM community. Sponsors that fit the room, in the room.

Moonlight Otaku Nights brings anime, Vocaloid, hardstyle, and the rest of the spectrum onto one dance floor. If your brand belongs in front of this audience, this page is where we start the conversation.

Anikura Anime · Vocaloid · J-core
EDM Hardstyle · DnB · hardcore
Cosplay Forward, in costume
21+ Bar program
Apply to Sponsor → Short application. We read every one.
The Story

What this actually is.

Moonlight Otaku Nights is anikura built for the otaku and EDM community — where anime, Vocaloid, hardstyle, and everything in between share the same dance floor. Made in collaboration with the DJs, artists, cosplayers, and brands shaping this scene. Our mission is to make beautiful nights people return to in memory long after they end.

Every sponsor has a specific place in the night — a booth, a custom activation, content with our cosplayers and performers, or a clean mention on the night and in the recap. We keep the number of sponsors per event small on purpose, so each one is actually seen and remembered.

After the event, you get a recap with what happened, who was there, and the content the night produced. Recurring sponsors grow into more of the room as the series grows.

The Offer

Where most brands land.

These are the slots we usually work from. Tiers below are list price. We'd rather build something custom around what you're actually trying to do — tell us, and we'll structure around it.

FRIEND OF MOONLIGHT

TIER 0

月の仲間

$250 / event

For local shops in northern NJ who want a presence in this community.

Entry for local shops, tattoo parlors, boba spots, ramen joints, neighborhood retail who want a presence in this community.

What's included

  • ✦ Logo on flyer ("supported by")
  • ✦ 1 dedicated Instagram story shout-out
  • ✦ Listed on the event page
  • ✦ Verbal mention from host on mic
  • ✦ 2 complimentary tickets

Best fit: Newark/Essex County local businesses.

Apply for Tier 0
ACTIVATION PARTNER

TIER 1

アクティベーションパートナー

$500 – $750 / event

For brands that want a physical presence in the room.

For local retail, indie streetwear, food trucks, content creators with merch, growing tattoo studios — be in the room, not just on the flyer.

What's included

  • ✦ 6'×6' booth (you bring table/display)
  • ✦ 1 dedicated IG post + 2 stories
  • ✦ Logo on flyer (medium tier)
  • ✦ Featured in pre-event email blast
  • ✦ 5 complimentary tickets
  • ✦ Listed on website event page

Best fit: Anime merch, indie streetwear, food vendors, scaling tattoo shops.

Apply for Tier 1
SUPPORTING SPONSOR

TIER 2

サポーティングスポンサー

$1,000 – $1,500 / event

Two events in 6 months unlocks lower-end pricing.

For regional brands that want repeat presence, prominent placement, and real engagement metrics after each event.

What's included

  • ✦ 2 events in a 6-month window
  • ✦ 8'×8' booth, prominent placement
  • ✦ 2 IG posts + 4 stories per event
  • ✦ Large logo on flyer + sponsors directory
  • ✦ Top-tier mention in email blast
  • ✦ Anonymized attendee survey data
  • ✦ 10 comp tickets per event

Best fit: Regional clothing, anime/manga retailers, Japan travel agencies, non-alcohol beverages, gaming hardware.

Apply for Tier 2
PRESENTING SPONSOR

TIER 3

プレゼンティングスポンサー

$3,000 – $5,000 / event

Co-branded across 3–4 events in 12 months.

For brands that want significant co-branding, a custom activation, and an ongoing partnership — define the season alongside Moonlight.

What's included

  • ✦ "Presented by [Brand]" co-branding on all event materials
  • ✦ Premium 10'×10' booth, best placement
  • ✦ Dedicated IG Reel + post per event (we produce, you approve)
  • ✦ Logo on every flyer, digital asset, recap reel
  • ✦ 1 custom activation per event (photo wall, glow drop, signature mocktail)
  • ✦ Brand-ambassador add-on with featured cosplayer (+$500–$1,000)
  • ✦ First right of refusal on next year's slot
  • ✦ Quarterly performance report
  • ✦ 25 comp tickets + 1 VIP table per event

Best fit: National clothing brands entering anime/Y2K/rave, beverage brands, anime streaming, gaming launches, fashion labels.

Apply for Tier 3
TITLE · DIRECT

TIER 4

タイトルスポンサー

Pitched direct

Own the season — by invitation only.

For a national brand that wants the entire season. The series carries your name: "Moonlight Otaku Nights presented by [Brand]."

What's included

  • ✦ Title sponsor for a full season (4–6 events)
  • ✦ Everything in Tier 3, applied across the season
  • ✦ Custom brand integration into event experience
  • ✦ Listed as a founding partner in About, press kit, bios
  • ✦ Dedicated co-branded landing page on our site
  • ✦ Co-branded content series (BTS, interviews, cosplayer features)
  • ✦ 50 comp tickets + 2 VIP tables per event
  • ✦ Right of first refusal on next year's title slot

Best fit: Sake/soju distributors, streetwear majors, anime studios with property launches, beverage brands going hard at Gen Z.

Start the conversation
IN-KIND · MEDIA

PRODUCT & MEDIA

プロダクト・メディアパートナー

Trade / Negotiated

Product, services, or audience for tier value.

For brands that want to contribute product, services, or media reach instead of (or in addition to) cash. Valued at wholesale cost; deliverables scale accordingly.

What we accept

  • ✦ Product for cosplay comp prizes / raffles
  • ✦ Sample stations (within venue policy)
  • ✦ Co-promotion from podcasts / newsletters / creators
  • ✦ Photography, video, content services

Best fit: CPG with product to seed, creators with audience, content services.

Propose a trade

All packages assume single-event deliverables unless noted. Series and annual deals available at a discount once we've executed together. Category exclusivity available at a 25–50% premium on base tier. Alcohol sponsorship is structured three-way per NJ ABC tied-house law (brand pays Moonlight a marketing fee; product routes through the venue's distributor and license).

Honest Answers

Questions we get.

"How big are the events?" +
We're early in the series. First event was March 26 (Elven Grove). Second was May 7 (Hatsune Miku night). We share real attendance numbers in the recap — not projections. If you sponsor and actual turnout drops below what we estimated for your event, we make it up to you with additional content coverage on the next night.
"Why sponsor a recurring event series instead of just running Meta ads?" +
Different thing. A paid impression is a second on a screen. Being in the room is hours of context — the venue, the photos, the recap, the cosplayer content that keeps circulating after the night. The two work together; they're not substitutes.
"Are these prices firm?" +
No. Tiers are list price. We're early in the series and would rather have you in than not — first-event deals are negotiable, series commitments get better terms, in-kind and media trades are on the table. Tell us your budget honestly and we'll structure around it.
"What if my brand is alcohol — does that work in NJ?" +
Yes, with a three-way structure per NJ ABC tied-house law: brand pays Moonlight a flat marketing/activation fee, product routes through the venue's distributor, and the venue sells through their license. Sampling, branded glassware, pop-up bars, and on-site ambassadors are all possible — coordinated with the venue. We've worked this out before. Reach out and we'll walk you through it.
"Why an application instead of pricing on the site?" +
Because most brands need something custom, and a generic price tag would underserve everyone. A short form lets us read what you're actually trying to do before we get on a call, so we don't waste your time pitching the wrong thing.
"What does the contract look like?" +
A short standard agreement covering term, deliverables, activation rights, category exclusivity, creative approval, payment, make-goods, IP, and renewal. We send a draft within a couple days of our call.
"Can I start small and grow?" +
Yes — Tier 0 and Tier 1 exist for this. Most partnerships that grow into something bigger start small first.
"When's the next event and what's the timeline?" +
Apply and we'll send the next confirmed dates. Onboarding takes 2–3 weeks (contract, deposit, creative assets, activation planning). To make the next event, ideally apply 3–4 weeks out.
The Process

How this works.

1

Apply

A short form. Tell us about your brand and what you're trying to do.

2

Call

We talk fit, activation ideas, and budget.

3

Contract

Short agreement, deposit, logo and assets go live.

4

Event Night

You're in the room. Recap follows after.

The Decision

If this sounds like your room.

If you sell something the otaku and EDM crowd already cares about — anime merch, streetwear, energy drinks, gaming hardware, sake, soju, Japan tours, a local shop — send us a short application. We respond within a couple days. If it's not a fit, we'll tell you in the same email.

Apply to Sponsor → Or email info@moonlightotakunights.com directly